Mindura

A VR exposure therapy platform designed to provide immersive, accessible, and effective treatment for mental health challenges such as OCD, phobias, PTSD, and social anxiety. Mindura empowers users to confront fears at their own pace, from the comfort and privacy of home.

Addy Award Winner (Gold), 2025

VR Prototype

Mobile Prototype

Role:

UI/UX Designer

Tools:

Figma, Adobe Suite

Duration:

12 weeks

Challenges:

Lack of accessible and affordable exposure therapy for mental health patients.
Limited VR-based tools tailored for mental health treatment at home.

Problem Statement:

Patients face barriers such as high costs, privacy concerns, and geographical constraints in accessing effective mental health therapy. Mindura aims to bridge this gap with an immersive and accessible VR solution.

Goals:

Develop a user-friendly VR platform for exposure therapy.
Provide affordable, customizable therapeutic scenarios for various mental health conditions.
Create a brand identity for the platform.
Create a mobile app that accompanies the VR platform.

Research:

To understand the needs, pain points, and preferences of potential users, I conducted:

5 in-depth user interviews with individuals experiencing social anxiety, OCD, and phobias.
Affinity mapping to identify common themes and insights from the interviews.
A heuristic evaluation of existing VR therapy tools to analyze their usability and effectiveness.

Key Findings:

Users prefer therapy that is private and accessible from home.
VR experiences that are immersive increase engagement.
Personalized scenarios increase trust and usability.

User Persona:

A representation of Mindura's target user:

Findings Implementation:

Insight #1: Users prefer a calming environment for therapy.
Implementation #1: Designed a clean, minimal UI with soothing colors.
Insight #2: Users feel intimidated by in-person therapy settings.
Implementation #2: Focused on creating a private and self-paced experience.
Insight #3: Users wanted real-time feedback during sessions.
Implementation #3: Integrated a real-time intensity tracker showing users their stress/comfort levels.
Insight #4: Users wanted a way to communicate with a therapist remotely.
Implementation #4: Designed a therapist notes feature as well as a chat.
Insight #5: Users wanted encouragement to stay motivated.
Implementation #5: Added an achievement system with badges for progress.

Wireframes:

VR Dashboard Wireframes

High-Fidelity Designs:

Polished Designs of Mindura

Logo and Branding

Research and Inspiration:

Explored symbols associated with mental health, calmness, and support, such as clouds, flowing shapes, and soft gradients.
Analyzed competitors’ branding to ensure Mindura stood out as modern, approachable, and user-friendly.

Final Logo:

The final logo features a soft blue gradient to symbolize trust, calm, and focus.
It features a logo icon that represents a brain/mind with a VR headset in the middle.

View Design System

Reflection

This project offered several valuable lessons and insights:

1. Importance of User Research:

Identifying user needs early prioritized key features like the intensity tracker and progress dashboard, ensuring real-world usability.

2. Balancing Functionality and Emotion:

Designing for mental health required balancing usability and emotional comfort, using soothing colors and motivational messages to enhance the user experience.

3. Cross-Platform Cohesion:

Integrating VR with a mobile app reinforced the importance of consistency across platforms, ensuring a seamless user journey.

Conclusion

Mindura breaks barriers to traditional mental health therapy by offering an immersive, private, and accessible VR solution. With features like personalization, progress tracking, and emotional support, it provides a fresh, user-focused approach to exposure therapy. The mobile app complements the VR experience, helping users track progress and stay engaged.

By combining thoughtful research and design, Mindura empowers users to face their fears and take charge of their mental health journey.

Meredith Winchell

2025

Meredith Winchell

2025

Meredith Winchell

2025

Logo and Branding

Research and Inspiration:

Explored symbols associated with mental health, calmness, and support, such as clouds, flowing shapes, and soft gradients.
Analyzed competitors’ branding to ensure Mindura stood out as modern, approachable, and user-friendly.

Final Logo:

The final logo features a soft blue gradient to symbolize trust, calm, and focus.
It features a logo icon that represents a brain/mind with a VR headset in the middle.

View Design System

Reflection

This project offered several valuable lessons and insights:

1. Importance of User Research:

Identifying user needs early prioritized key features like the intensity tracker and progress dashboard, ensuring real-world usability.

2. Balancing Functionality and Emotion:

Designing for mental health required balancing usability and emotional comfort, using soothing colors and motivational messages to enhance the user experience.

3. Cross-Platform Cohesion:

Integrating VR with a mobile app reinforced the importance of consistency across platforms, ensuring a seamless user journey.

Conclusion

High-Fidelity Designs:

Polished Designs of Mindura

Findings Implementation:

Insight #1: Users prefer a calming environment for therapy.
Implementation #1: Designed a clean, minimal UI with soothing colors.
Insight #2: Users feel intimidated by in-person therapy settings.
Implementation #2: Focused on creating a private and self-paced experience.
Insight #3: Users wanted real-time feedback during sessions.
Implementation #3: Integrated a real-time intensity tracker showing users their stress/comfort levels.
Insight #4: Users wanted a way to communicate with a therapist remotely.
Implementation #4: Designed a therapist notes feature as well as a chat.
Insight #5: Users wanted encouragement to stay motivated.
Implementation #5: Added an achievement system with badges for progress.

Wireframes:

VR Dashboard Wireframes