Tulane Institue on Water Resources Law & Policy
Marketing & Brand Guide
Interactive Designer
Figma, Indesign
16 weeks
Project Overview:
As part of the Tulane Media + Design Capstone, our team collaborated with The Tulane Institute on Water Resources Law & Policy to enhance its brand presence and outreach. We developed a new branding package, website redesign, social media content, press materials, and an event strategy to increase visibility among policymakers and donors. Through research and strategic planning, we delivered a comprehensive marketing solution to strengthen the Institute’s impact and engagement.
Key Contributions:
Designed a new logo and visual identity for the Institute.
Developed a comprehensive brand and marketing guide for consistency across platforms.
Led the website redesign, improving navigation, accessibility, and engagement.
Collaborated with a multidisciplinary team to align branding with strategic goals.
Design Solutions:
Rebranding: Modernized the logo, color palette, and typography for stronger brand recognition.
Website Redesign: Created a clean, intuitive layout that improves navigation and accessibility.
Marketing Strategy: Developed a cohesive social media, PR, and content plan to increase engagement.
Final Deliverable:
We created a comprehensive brand and marketing guide outlining the new visual identity, website strategy, and communication plan. View the full document below:
Reflection & Key Takeaways
Collaboration with a real client was valuable, reinforcing the importance of aligning design with business goals.
A strong brand identity isn’t just about the logo and colors—it’s about ensuring consistent messaging, tone, and marketing strategies across platforms.
Creating a brand and marketing guide meant thinking about how the organization would use these assets long-term. This required developing clear guidelines that would allow future teams to maintain brand consistency.
